Work

Me, myself, and Ikea: Qualifying generic self-referencing effects in brand judgment

Year: 2016

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.11.015

Authors: Bob M. Fennis, Jacob H. Wiebenga

Institution: University of Groningen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2562587066

FWCI: 0.694

Cites: 75

Cited by: 35

Related to: 10