Work

Interactivity, Marketing Communication, and Emerging Markets: A Way Forward

Year: 2016

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2016.1233152

Authors: Don E. Schultz, Edward C. Malthouse

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2562695508

FWCI: 2.081

Cites: 71

Cited by: 16

Related to: 10