Work

The impact of the visual merchandise display on consumer purchases of luxury brands : the moderating role of cultural capital

Year: 2016

Type: dissertation

Source: ORCA Online Research @Cardiff (Cardiff University)

Author: Maria Logkizidou

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2562855379

Cites: 26

Cited by: 1

Related to: 10