Work

The impact of a strategic alliance on customer perceived value

Year: 2009

Type: dissertation

Source: UWA Profiles and Research Repository (University of Western Australia)

Author: Smith, Renate

Institution: The University of Western Australia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2563463633

Cites: 52

Cited by:

Related to: 10