Work

Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Air Transport Management

DOI: 10.1016/j.jairtraman.2016.12.007

Authors: Stephen W. Wang, Grace Hsiu-Ying Kao, Waros Ngamsiriudom

Institutions: National Taiwan Ocean University, University of North Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2563858096

FWCI: 17.35

Cites: 89

Cited by: 226

Related to: 10