Work

Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior

Year: 2010

Type: article

Study design: Observational Study

Source: HAL

Authors: Lia Zarantonello, Bernd H. Schmitt

Institution: Centre National de la Recherche Scientifique

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2564053513

FWCI: 2.85

Cites:

Cited by: 32

Related to: 10