Work

An exploratory study of consumers’ perceptions: What are affordable luxuries?

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.12.004

Authors: Juan Mundel, Patricia Huddleston, Michael Vodermeier

Institutions: Michigan State University, Ludwig-Maximilians-Universität München

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2564530274

FWCI: 13.88

Cites: 36

Cited by: 106

Related to: 10