Work

Dynamic sales impacts of online physical product sampling

Year: 2016

Type: article

Source: Information & Management

DOI: 10.1016/j.im.2016.12.001

Authors: Xinlin Yao, Xianghua Lu, Chee Wei Phang, Sulin Ba

Institutions: Fudan University, University of Connecticut

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2564560959

FWCI: 2.775

Cites: 38

Cited by: 25

Related to: 10