Disentangling location based mobile advertising: the effects of location congruence and type of the medium on consumers' ad-recall and buying behaviour
Year: 2015
Type: conference-paper
Authors: Stefan F. Bernritter, P.E. Ketelaar, Thabo J. van Woudenberg, Jonathan Vantriet, Arief Ernst Hühn, Loes Janssen
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2564579776