Work

Product attributes and preference for foreign brands among Vietnamese consumers

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.12.001

Authors: Jaeha Lee, Minhthu Jill Nguyen

Institution: North Dakota State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2564660746

FWCI: 9.02

Cites: 48

Cited by: 51

Related to: 10