Work

Supporting the Brand Community: Buying Gay

Year: 2009

Type: conference-paper

Source: USC Research Bank (University of the Sunshine Coast)

Author: Choong, Kelly

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2564719384

FWCI: 1.159

Cites: 16

Cited by: 4

Related to: 10