Work

Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties

Year: 2016

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20970

Author: Niek Althuizen

Institutions: École Supérieure des Sciences Économiques et Commerciales, ESSEC Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2565046079

FWCI: 2.081

Cites: 57

Cited by: 11

Related to: 10