Work

Self-Explicated and Full-Profile Conjoint Methods for Designing Customer-Focused Courses

Year: 1997

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.1997.11488574

Authors: Khalid M. Dubas, Venkatapparao Mummalaneni

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2565474282

FWCI:

Cites: 20

Cited by: 9

Related to: 10