Work

If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’

Year: 2001

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-41-2-7-11

Author: Simon Broadbent

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2566580969

FWCI: 1.579

Cites: 2

Cited by: 11

Related to: 10