Work

Customer Knowledge in (Co)Creation of Product. A Case Study of IKEA

Year: 2015

Type: article

Abstract: Customers knowledge is an attractive and effective source of ideas for proposals innovative products (services) as well as changes in existing products (services). Contemporary firms recognize the need to co-create product (services) with the participation of customers. The aim of this article is to define customer knowledge, value co-creation and customer co-creation concepts. The activities of IKEA were used to illustrate the issues presented in the article.

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Author: Grażyna Koniorczyk

Institution: University of Economics in Katowice

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2566585234

FWCI: 0.643

Cites: 34

Cited by: 8

Related to: 10