Work

Powerful Connections: Two Essays on How Brands Can Influence and Strengthen their Connections with Consumers

Year: 2016

Type: dissertation

Source: Spectrum Research Repository (Concordia University)

Author: Marilyn Giroux

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2567577574

Cites: 64

Cited by:

Related to: 10