Work

Co-producing with consumers: how varying levels of control and co-production impact affect

Year: 2017

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-016-9413-2

Authors: Jennifer Stevens, Carol L. Esmark, Stephanie M. Noble, Na Young Lee

Institutions: Mississippi State University, University of Tennessee at Knoxville

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2568219475

FWCI: 3.462

Cites: 39

Cited by: 19

Related to: 10