Work

Purchase decision regret: Negative consequences of the Steadily Increasing Discount strategy

Year: 2017

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2017.01.002

Authors: Colin B. Gabler, V. Myles Landers, Kristy E. Reynolds

Institutions: Ohio University, Rochester Institute of Technology, University of Alabama

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2568569578

FWCI: 7.42

Cites: 71

Cited by: 57

Related to: 10