Work

The impact of brand image on customer satisfaction in major supermarkets in Nairobi County

Year: 2015

Type: dissertation

Author: Martin N Kariuki

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2569326068

Cites: 14

Cited by: 7

Related to: 10