Work

Consumers’ perceptions of store location effect on the status of luxury, non-luxury, and unknown apparel brands

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2016.1257359

Authors: Ken Kumagai, Shin’ya Nagasawa

Institution: Waseda University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2570518161

FWCI: 1.59

Cites: 31

Cited by: 14

Related to: 10