Work

Product availability and market share in an oligopolistic market: the Dutch detergent market

Year: 1994

Type: article

Abstract: The nonlinear distribution and market share curve as well as the push and pull model developed by Farris et al (1989) have been investigated in the Dutch detergent market. The total detergent market as well as some of its market segments were studied: the data supported the push and pull model. The data also revealed that the detergent market is characterized by a specific market share configuration: extensions of the top brands quickly gain maximum distribution which might explain their higher market share. Implications for marketing management and marketing theory are discussed.

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969400000021

Authors: Verbeke Willem, Clement Frank, Farris Paul

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2013915240

FWCI: 0.972

Cites: 12

Cited by: 14

Related to: 10