Work

Salvatore Ferragamo: An Italian heritage brand and its museum

Year: 2017

Type: article

Source: Place Branding and Public Diplomacy

DOI: 10.1057/s41254-016-0053-3

Authors: Floriana Iannone, Francesco Izzo

Institution: University of Campania "Luigi Vanvitelli"

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2571685485

FWCI: 0.989

Cites: 36

Cited by: 23

Related to: 10