Year: 2016
Type: dissertation
Abstract: The Concept of Luxury from a Consumer Culture Perspective 2015Academic perspectives on the meanings of luxury often link luxury to status or conspicuous consumption, assuming that luxury derives its meaning primarily from a traditional viewpoint, in which it is narrowly associated with generic economic and social displays of superiority, as attained through the rhetoric of wealth (Vickers and Renand, 2003;Vigneron and Johnson, 2004).However, this traditional view of luxury fails to appreciate the cultural and emotional complexity of luxury consumption: this rather limited interpretation therefore risks rendering consumers as passive and primarily homogeneous entities.
Author: Tisiruk Potavanich
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2572205348