Work

Role of brand names and product types on bicultural consumers’ purchase intentions

Year: 2017

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-10-2014-1190

Authors: Emi Moriuchi, Paul R. Jackson

Institutions: Fort Hays State University, University of Manchester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2573137293

FWCI: 3.462

Cites: 95

Cited by: 16

Related to: 10