Work

Creating identification with brand communities on Twitter

Year: 2017

Type: article

Study design: Observational Study

Source: Internet Research

DOI: 10.1108/intr-12-2013-0258

Authors: Manuela López, María Sicilia, Alberto Alejandro Moyeda-Carabaza

Institutions: Universidad Católica del Norte, Universidad de Murcia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2574464591

FWCI: 11.87

Cites: 132

Cited by: 60

Related to: 10