Work

Brand management – standing out from the crowd

Year: 2017

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-12-2015-0711

Author: Ceridwyn King

Institution: Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2574999908

FWCI: 11.38

Cites: 120

Cited by: 53

Related to: 10