Work

Greenwash and green brand equity

Year: 2016

Type: conference-paper

Study design: Observational Study

Source: Portland International Conference on Management of Engineering and Technology (PICMET)

DOI: 10.1109/picmet.2016.7806783

Authors: Yu-Shan Chen, Wen-Pin Tien, Yu-I Lee, Ming-Lun Tsai

Institutions: National Taipei University, National Kaohsiung First University of Science and Technology, Far East University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2575363890

FWCI: 2.898

Cites: 36

Cited by: 52

Related to: 10