Work

Social marketing, pester power and reverse socialisation

Year: 2016

Type: article

Source: The Marketing Review

DOI: 10.1362/146934716x14636478978114

Authors: Prakash Vel, Premi Mathew, Estatira Shirkhodaee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2575583586

FWCI: 0.554

Cites: 54

Cited by: 6

Related to: 10