Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective
Year: 2017
Type: article
Source: Journal of Business Research
Authors: Pekka Töytäri, Joona Keränen, Risto Rajala
Institutions: Aalto University, Lappeenranta-Lahti University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Tekes
OpenAlex ID: W2575921393