Work

Influence of consumers’ brand expectations on apparel brands’ US-based sourcing strategy

Year: 2017

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-11-2015-1620

Author: Gargi Bhaduri

Institution: Kent State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2576339235

FWCI: 2.968

Cites: 33

Cited by: 9

Related to: 10