Work

The main determinants of international student identification with a UK middle ranking business school corporate brand: an international marketing perspective

Year: 2014

Type: dissertation

Author: Rudaina Mahmoud

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2576721762

Cites: 239

Cited by:

Related to: 10