Sing Hosanna for the brands: the process of substituting religion with brand
Year: 2017
Type: article
Source: Society and Business Review
Authors: Abhigyan Sarkar, Juhi Gahlot Sarkar
Institutions: Institute of Management Technology, ICFAI Business School
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2577074286