Work

Brand religiosity

Year: 2017

Type: article

Source: Society and Business Review

DOI: 10.1108/sbr-08-2015-0035

Authors: Juhi Gahlot Sarkar, Abhigyan Sarkar

Institutions: ICFAI Business School, Institute of Management Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2578098030

FWCI: 0.495

Cites: 41

Cited by: 8

Related to: 10