Work

Retention and progression: Seven months in World of Warcraft.

Year: 2014

Type: article

Study design: Observational Study

Authors: Thomas Debeauvais, Cristina V. Lopes, Nick Yee, Nicolas Ducheneaut

Institutions: University of California, Irvine, Palo Alto Research Center

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2578546513

FWCI: 6.339

Cites: 11

Cited by: 15

Related to: 10