Work

Authenticity in branding – exploring antecedents and consequences of brand authenticity

Year: 2017

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-10-2014-0633

Authors: Kristine Fritz, Verena Schoenmueller, Manfred Bruhn

Institution: University of Basel

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2579942095

FWCI: 41.46

Cites: 82

Cited by: 597

Related to: 10