Year: 2016
Type: article
Study design: Observational Study
Abstract: Research questions:What are the key factors for a successful implementation of a sustainability strategy?Methods: An online survey was chosen as the research strategy in German and English language and consisted of 17 questions.Results:The results show clearly some general key factors for a successful implementation of a sustainability strategy.Those are, among others that a successful strategy implementation already starts with a clear and stakeholder-oriented strategy followed by a proper planning and implementation model which is supported from the management and communicated into the organization, as well as a continuous reporting.Structure of the article: 1.
Author: Kathrin Günther
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2580160880