Work

Market Vulnerability and the Design and Management of the Marketing Function in Small Firms

Year: 1988

Type: article

Source: Journal of Small Business Management

Authors: David A. Boag, Ali Dastmalchian

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W258046097

FWCI: 1.689

Cites:

Cited by: 22

Related to: 10