Work

Refining the conceptualization of Brand Authenticity

Year: 2017

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-016-0023-3

Authors: Mohammad Muzahid Akbar, Walter Wymer

Institutions: University of Guelph, University of Lethbridge

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2581890154

FWCI: 9.398

Cites: 55

Cited by: 131

Related to: 10