Work

Can Premium Brand Beat Private label Innovation? Comparing Premium Brand and Private label Innovation Projects in a Food Processing Company.

Year: 2010

Type: book

Source: Socio-Environmental Systems Modeling

Authors: F.T.J.M. Fortuin, S.W.F. Omta

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2582247404

FWCI: 1.736

Cites: 24

Cited by: 4

Related to: 10