Work

Ethnocentrism: A Literature Overview and Directions for Future Research

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-13147-4_51

Author: M. B. Myers

Institution: Michigan State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W258268787

FWCI: 8.74

Cites: 23

Cited by: 19

Related to: 10