Work

A study on the influence of corporate social responsibility on brand equity among Singaporeans.

Year: 2012

Type: report

Study design: Observational Study

Source: DR-NTU (Nanyang Technological University)

Authors: Jia Min. Ngui, Jackson Ting Zhang. Lee, Roxanne Wan Xuan. Chua

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2582706350

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