Work

Above or Below the Line?

Year: 1987

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1987.11106997

Author: Don E. Schultz

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2582935222

FWCI:

Cites: 1

Cited by: 23

Related to: 10