Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective
Year: 2017
Type: article
Source: Journal of Advertising
Authors: Michelle R. Nelson, Chang-Dae Ham, Regina Ahn
Institution: University of Illinois Urbana-Champaign
Language: English
Subfield: Statistics, Probability and Uncertainty
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2583258161