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Chang-Dae Ham

Observed names: Chang Dae Ham, Chang‐Dae Ham, Ham, Chang Dae
ORCID: 0000-0001-5887-4163
Observed ORCID: 0000-0001-5887-4163
OpenAlex ID: A5113780459
How to Measure Persuasion Knowledge
2015 · Chang-Dae Ham, Michelle R. Nelson, et al. · International Journal of Advertising · 206
A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media
2016 · Joonghwa Lee, Soojung Kim, et al. · American Behavioral Scientist · 205
Exploring how consumers cope with online behavioral advertising
2016 · Chang-Dae Ham · International Journal of Advertising · 182
The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model
2017 · Chang-Dae Ham, Jeesun Kim · Journal of Business Ethics · 154
The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising
2016 · Chang-Dae Ham, Michelle R. Nelson · Computers in Human Behavior · 91
The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context
2019 · Chang-Dae Ham, Jeesun Kim · Public Relations Review · 88
Exploring sharing behaviors across social media platforms
2018 · Chang-Dae Ham, Joonghwa Lee, et al. · International Journal of Market Research · 87
Greener than Others? Exploring Generational Differences in Green Purchase Intent
2021 · Chang-Dae Ham, Un Chae Chung, et al. · International Journal of Market Research · 74
Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action
2013 · Joonghwa Lee, Chang-Dae Ham, et al. · Journal of Interactive Advertising · 72
AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing
2023 · Dongchan Lee, Chang-Dae Ham · Journal of Interactive Advertising · 46
The interplay of persuasion inference and flow experience in an entertaining food advergame
2016 · Chang‐Dae Ham, Gunwoo Yoon, et al. · Journal of Consumer Behaviour · 46
Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge
2021 · Chang-Dae Ham, Sann Ryu, et al. · Journal of Current Issues & Research in Advertising · 35
What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States
2021 · Michelle R. Nelson, Chang Dae Ham, et al. · Journal of Current Issues & Research in Advertising · 35
Do you want me to watch this ad on social media?: The effects of norms on online video ad watching
2016 · Joonghwa Lee, Mikyoung Kim, et al. · Journal of Marketing Communications · 27
Comparing methods for estimating parties' positions in voting advice applications
2014 · Konstantinos Gemenis, Chang‐Dae Ham · University of Twente Research Information · 27
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The Reflexive Persuasion Game
2019 · Chang-Dae Ham, Michelle R. Nelson · Routledge eBooks · 22
Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective
2017 · Michelle R. Nelson, Chang-Dae Ham, et al. · Journal of Advertising · 19
Understanding consumers' creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action
2014 · Chang Dae Ham, Joonghwa Lee, et al. · International Journal of Internet Marketing and Advertising · 19
How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media
2021 · Michelle R. Nelson, Chang Dae Ham, et al. · Journal of Interactive Advertising · 16
Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance
2022 · Regina Jihea Ahn, Chang-Dae Ham · Journal of Current Issues & Research in Advertising · 14
Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products
2013 · Jong Woo Jun, Chang-Dae Ham, et al. · Journal of International Consumer Marketing · 14
Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses
2022 · Joonghwa Lee, Soojung Kim, et al. · Journal of Interactive Advertising · 13
How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General
2016 · Chang-Dae Ham, Jin Seong Park, et al. · Journalism & Mass Communication Quarterly · 13
Internet media personality: scale development and advertising implications
2015 · Chang-Dae Ham, Hyung-Seok Lee · International Journal of Advertising · 11
Crisis Management for Sustainable Corporate Value: Finding a Construal Fit between Social Distance, Crisis Response, and Crisis Severity
2022 · Hyun Jee Oh, Jeesun Kim, et al. · Sustainability · 9
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Works count: 43
Citation count: 1,571
H-index: 18
I10-index: 24
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