Work

AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing

Year: 2023

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2023.2217830

Authors: Dongchan Lee, Chang-Dae Ham

Institution: University of Illinois Urbana-Champaign

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4381330160

FWCI: 20.19

Cites: 78

Cited by: 46

Related to: 10