Work

The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of U.S. Hispanics

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1640

Authors: Aviv Shoham, Sigal Segev, Yossi Gavish

Institutions: University of Haifa, Florida International University, Ono Academic College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2584820334

FWCI: 5.446

Cites: 63

Cited by: 34

Related to: 10