Work

Negative word of mouth can be a positive for consumers connected to the brand

Year: 2017

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-017-0515-z

Authors: Andrew E. Wilson, Michael D. Giebelhausen, Michael K. Brady

Institutions: Saint Mary's College of California, Cornell University, Florida State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2585580867

FWCI: 28

Cites: 74

Cited by: 127

Related to: 10