Work

Elaboration Likelihood Model in Consumer Research: A Review

Year: 2001

Type: article

Author: Nai‐Hwa Lien

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2586499177

FWCI: 1.176

Cites: 113

Cited by: 65

Related to: 10