Work

Millennial Consumer Responses to Christian Religious Symbols in Advertising: A Replication Study

Year: 2017

Type: article

Authors: Valerie A. Taylor, Diane Halstead, Gaëlle Moal–Ulvoas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2586604577

FWCI: 1.192

Cites: 12

Cited by: 11

Related to: 10