Work

The Implementation Process of Segmentation in Sales Management

Year: 1990

Type: article

Source: Journal of Personal Selling and Sales Management

DOI: 10.1080/08853134.1990.10753813

Authors: Jens Maier, John Saunders

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2586613613

FWCI:

Cites: 45

Cited by: 18

Related to: 10